THE ADVISORY
Dana Mosevics · London
Culture, strategy and investment, read together.

DANA MOSEVICS · STRATEGIC ADVISOR
I’m a strategic advisor. For fifteen years I’ve worked where culture, policy and money meet, with leaders, investors, artists and institutions in Europe, the Middle East and the United States.
And She Also Loves Fashion is the other half of the same work. It started on Instagram as an argument with myself: that politics, culture and money are one conversation, and that a coat can be read the way a policy can. It’s now essays, short films, books, clothes and the occasional dinner, all asking the same question of whatever is in front of me: what is it doing?
The advisory grew out of that habit of attention. I call the core of it Connection Capital: trust, depth and context rather than a list of names. Every project is an attempt to line up what is said, what is funded and what is built.
“Attention can be bought. Credibility must be earned.”
THE WORK
four ways in
Strategy & crisis
For organisations in culture, policy and sensitive political ground. Clarifying direction, or steadying it.
Cultural partnerships
With artists, theatres and institutions: programmes, commissions and rooms that allow for dialogue and useful disruption.
Investment & philanthropy
Helping families, investors and foundations put capital into culturally aware projects, and turn a commitment into a practice.
Relationships
Introducing people and worlds that rarely meet, and building the trust that lets the collaboration last.
THE ROOM
where the work starts
The work starts with the room: the histories in it, the sensitivities around the table, the pressures nobody names in public. From there, vision becomes practice. Much of it is quiet: ongoing thought partnership, advice behind the scenes during a crisis, long-term support as an organisation changes its place in public life.










